For the Dutch Salvation Army, I developed a new strategic Brand Design.
The main goal was to create a uniform look and feel for the brand in the Netherlands. I renewed the corporate identity for all online and offline communication, based on the brand strategy. For example: i developed the new Brand Story, Corporate and Employer websites, Employer Brand, renewed the design for all websites, and design guidelines for almost 300 locations.
Design agency: Tinekewerkt | https://tinekewerkt.nl
The main goal was to create a uniform look and feel for the brand in the Netherlands. I renewed the corporate identity for all online and offline communication, based on the brand strategy. For example: i developed the new Brand Story, Corporate and Employer websites, Employer Brand, renewed the design for all websites, and design guidelines for almost 300 locations.
Design agency: Tinekewerkt | https://tinekewerkt.nl
The goal was to make a style translation of the brand strategy. As a result, the new corporate identity does not just become a beautiful design, but it responds to the core values of the company and the dreams of the target group.
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/6f037998-3d7e-44df-adc6-a77938aa021a_rw_1920.png?h=60516ae817db2668e10ac58412c2010a)
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/8441fdd7-c9f8-43dd-b911-18e6d3bed98b_rw_1920.png?h=4e511372b1909bd21218627e5307ddc1)
One of the further developments of the corporate identity was creating a visual identity for the nearly 300 locations. Inside and outside. Above you can see an example a new facade for the head office, in the new corporate identity.
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/6924e033-4581-4c58-a0a6-6617624df32b_rw_1200.jpg?h=5f746debd06413b2923fe505ab657fe6)
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/a8e622ac-3d49-4f92-af41-5122015b6dc9_rw_600.jpg?h=3982c07f2b89f4c4710ead5e67759d82)
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/bec392c6-155b-4969-a8e3-91ed1754ad88_rw_1200.jpg?h=c855789add81580b8ac4d720c63254e2)
Websites, campaigns, advertisements, socials, offices, clothing, commercials, graphic design: the same meaningful (visual) story is told everywhere
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/9782becf-1214-41d6-a86b-7910ccb548be_rw_1920.png?h=838e5d313faa902d2e5ab87b0ebcac75)
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/243de693-05e4-4b13-b806-faf08a164dd7_rw_1920.jpeg?h=ac46763a9435b47c4066885c1a823c81)
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/4eaf6cf3-ac31-4636-9406-08bdd1879248_rw_1200.jpg?h=6e4cab8204b876876b0a8a2ae9208a47)
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/66c17191-ac20-4056-958e-c65b3a240353_rw_1920.jpg?h=3bc798352e598773f044170b94d22819)
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/2f9e3b06-4626-4250-a101-753345c9bc49_rw_1920.png?h=967a2a278c5842d606d8ce3bf5033b7f)
![](https://cdn.myportfolio.com/898fd5b5-f667-4b87-a8d6-ec0bec5255d4/78fc366b-d473-4977-a033-91689a6871db_rw_1920.jpg?h=b228d62bd3bd45b732b44271404d4c9c)
I directed promotional video's for a number of employee functions. I was responsible for the concept and chief director. The production of the video's was part of a larger project in which I redesigned the employer brand.
This is Theo, and Theo is a social worker at a location where homeless people live protected.
Agency: https://redmatters.com
DOP: Nicky Regelink | https://www.nickyregelink.net
Director: Dirk Zekveld | https://www.dirkzekveld.nl/
Research: Merel Mok & Daniel Albers
Producer: Tanja van Engelen
This is Theo, and Theo is a social worker at a location where homeless people live protected.
Agency: https://redmatters.com
DOP: Nicky Regelink | https://www.nickyregelink.net
Director: Dirk Zekveld | https://www.dirkzekveld.nl/
Research: Merel Mok & Daniel Albers
Producer: Tanja van Engelen